The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context
| Year of publication: |
2014
|
|---|---|
| Authors: | Figueiredo, Bernardo ; Ourahmoune, Nacima ; Rojas, Pilar ; Pereira, Severino J. N. ; Scaraboto, Daiane ; Ferreira, Marcia Christina |
| Subject: | Brasilien | Brazil | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S0885-211120140000016013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015369360