The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Erik du Plessis
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Du Plessis, Erik |
| Publisher: |
London : Kogan Page |
| Subject: | Markenführung | Brand management | Neuromarketing | Markenpolitik | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 251 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-0-7494-6125-6 ; 978-0-7494-6298-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008859265