The branding of television networks : lessons from branding strategies in the US market
Horst Stipp
| Year of publication: |
2012
|
|---|---|
| Authors: | Stipp, Horst |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 14.2012, 2, p. 107-119
|
| Subject: | Fernsehsender | Television industry | Markenführung | Brand management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571075