The brave new service strategy : aligning customer relationships, market strategies, and business structures
Barbara A. Gutek and Theresa Welsh
| Year of publication: |
2000
|
|---|---|
| Authors: | Gutek, Barbara A. ; Welsh, Theresa |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Kundendienst | Kundenmanagement | Beziehungsmanagement | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 316 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-0527-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004551446