The Breakdown of Hierarchy

Online-Ressource (194 p)

Description based upon print version of record

THE BREAKDOWN OF HIERARCHY: Communicating in the Evolving Workplace; Copyright; Contents; Preface; Chapter 1Communications, Corporations, and Change; Chapter 2Electronic Media: Sudden Impact or Business as Usual?; The First Electronic Medium: The Telegraph; The Telephone and the Telephone Company; Radio; Broadcast Television Networks; Cable Television; Videotape and Organizational Video Networks; Interactive Videodisc; Multimedia; Satellites and Teleconferencing; Computers and LANs; E-mail; The Internet; Summary; Chapter 3Electrovisual Media and the American Corporation

The Evolving American CorporationTechnology Diffusion; The Breakdown of Hierarchy; The Future Structure of American Corporations; Where Will All the People Go?; Chapter 4The Emerging Corporate Landscape; Upsizing, Downsizing, and Corporate Responsibility; Upsizing: Competition Through Acquisition; Downsizing: Growth Through Reduction; Corporate Failure and Social Responsibility; The New Employment Contract; Chapter 5The New Diversity Benchmark; Gender Diversity; Racial Diversity; Age Diversity; Cultural Diversity; The Communication Diversity Challenge of the Future: Cognitive Diversity

Chapter 6Reshaping the Boundaries Around BusinessGoing with the Flow: Organization Design and Communication; Corporate Communication: The Structure Behind the Structure; Communication Efficacy and Organizational Size; Alliances; Future Structures: Enter the Networked Organization; The Corporate Manager as a Network Communicator: New Roles, New Rules, New Responsibilities; Bringing Who You Are to What You Do: Communication Behaviors in Organizations; Media Richness; Social Influence Model of Technology Use; Communication and Information Overload

The New Responsibilities of Communicating in the FutureThe Way Things Are Done Around Here: Organizational Culture and Communication; The Learning Organization; Metaphor; Emotion; Electronic Media and Status; Communicating Amidst Cultural Crisis; Chapter 7Harnessing the Power of Electronic Communication Technology; Linear Video; The Benefits for Employee and Management Communications; The Benefits for Employee and Management Training; Teleconferencing, a.k.a. Business Television; Examples; Multimedia (Interactive Videodisc and CD-ROM); E-mail; The Benefits of E-mail; Netiquette

The Internet and the World Wide WebThe Office Away from the Office; Chapter 8Lessons from the Leaders; Forms of Change: A Framework for the Lessons; Motorola Semi-Conductor Sector: Communicating Amidst Changes in Identity; The Change; The Change Communication Tools; The Change Communication Campaign; The Impact; Lessons Learned; Conclusion; ABC Corporation: Communicating Amidst Changes in Coordination; The Change; The Communication Campaign; Organization Design; The Impact; Conclusion; Honeywell: Communicating Amidst Changes in Control; The Change; The Change Communication Campaign

The Impact

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