The bright side of disorganization : when surprise generates low-price signals
Wagner Ladeira, Tareq Rasul, Marcelo Gattermann Perin, Fernando Santini
| Year of publication: |
2023
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|---|---|
| Authors: | Ladeira, Wagner Junior ; Rasul, Tareq Faizur ; Perin, Marcelo Gattermann ; Santini, Fernando de Oliveira |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-10
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| Subject: | And low-price perception | Cognitive processing | Disorganized display cues | Schema discrepancy | Surprise | Kognition | Cognition | Signalling | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303224