THE BSC METHOD USED IN ACHIEVING ORGANISATIONAL STRATEGIC OBJECTIVES

The main objective of this paper is the examination of the concept of Balance Scorecard method and its possibilities in achieving process of the strategic objectives of the entity. The author has developed a Strategy map for an entity that transports goods by lorry. The Strategy map it is an important device used to communicate the strategy, focus organization efforts and implement the strategy developed by the management of the entity. The authors recommended, as well, the form of an internal report „Indicator’s sheet”, used for reporting the mode of achievement of each measure set out in the Strategy map.