The burden of rank : the impact of preferred supplier status on excessive buyer requests
Maik Hammerschmidt, Hauke A. Wetzel, Todd J. Arnold
| Year of publication: |
May 2018
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| Authors: | Hammerschmidt, Maik ; Wetzel, Hauke A. ; Arnold, Todd J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 71.2018, p. 19-26
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| Subject: | Business-to-business relationships | Preferred supplier status | Relationship dark sides | Excessive buyer requests | Relational norms | Cooperation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Sozialer Status | Social status | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871369