THE BUSINESS AND INFORMATION TECHNOLOGIES PROJECT: THE NEW ZEALAND PERSPECTIVE

AbstractThe following sections are included:SummaryBackgroundThe New Zealand Survey: Characteristics of Participating OrganizationsResultsTechnology adoption, infrastructure and budget trendsInternal organizationCustomer touchpointsCustomer view integration and customer segmentationCRM function automationTrading partners relationships and purchasing mechanismsBusiness resultsGlobalizationSelected detailed informationCurrent and planned deployment of technologiesImpact of technology adoption on internal structureCustomer segmentationStrategic areas that have shown improvementConclusionsAbout the Authors