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Perceptions and Strategies of Canadian Industrial Technology Marketers in Developing Countries of Pacific Asia
Hung, C.L., (1993)
The Chinese Market from the Canadian Perspective: Obstacles and Response Tactics
Hung, C.L., (1997)
Research Note: Product Adaptations for the Chinese - So your company wants to sell household appliances in China? It may require some subtle -- And not so subtle -- Product design changes. Something as simple as color coding can lead to disaster or success. Hougan, Hung, and Wardell discuss how the mismatch of equipment design with the local human factor, due to lack of relevant information, can ...
Hougan, Glen, (2000)