The business value of online consumer reviews and management response to hotel performance
Karen L. Xie; Zili Zhang; Ziqiong Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Xie, Karen L. ; Zhang, Zili ; Zhang, Ziqiong |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 43.2014, p. 1-12
|
| Subject: | Consumer reviews | Management responses | Hotel performance | Reputation management | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Virales Marketing | Viral marketing | Unternehmenserfolg | Firm performance | Social Web | Social web | Management | Corporate Social Responsibility | Corporate social responsibility | Führungskräfte | Managers |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010427938