The Buy-in Benchmark. How Staff Understanding and Commitment Impact Brand and Business Performance
| Year of publication: |
1999
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|---|---|
| Authors: | Thomson, Kevin ; Chernatony, Leslie de ; Arganbright, Lorrie ; Khan, Sajid |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 8, p. 819-836
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