The buying brain : secrets of selling to the subconscious mind
A.K. Pradeep
| Year of publication: |
c2010
|
|---|---|
| Authors: | Pradeep, A. K. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 252 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 in ten minutes -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future. |
| ISBN: | 978-0-470-60177-8 ; 978-0-470-64684-7 ; 978-0-470-64678-6 ; 978-0-470-64661-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653468