The cannibalization effects of new product preannouncement and launch on the C2C marketplace
Dan Ke, Heci Zhang, and Yanbin Tu
| Year of publication: |
[2017]
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|---|---|
| Authors: | Ke, Dan ; Zhang, Heci ; Tu, Yanbin |
| Published in: |
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers. - Cham : Springer, ISBN 978-3-319-69643-0. - 2017, p. 84-94
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| Subject: | Produktentwicklung | New product development | Verdrängungseffekt | Crowding out | Wettbewerbsstrategie | Competitive strategy | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-69644-7_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758890