The case for altruism in eWoM motivations
Michelle Killian, John Fahy and Deirdre O'Loughlin
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Killian, Michelle ; Fahy, John ; O'Loughlin, Deirdre |
| Published in: |
Making a difference through marketing : a quest for diverse perspectives. - Singapore : Springer, ISBN 978-981-10-0462-9. - 2016, p. 129-142
|
| Subject: | Virales Marketing | Viral marketing | Motivation | Altruismus | Altruism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531387