The case for product placement
Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg
| Year of publication: |
2016
|
|---|---|
| Authors: | Karniouchina, Ekaterina V. ; Uslay, Can ; Erenburg, Grigori |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 1.2016, 1, p. 77-83
|
| Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753082