The case study as an evaluation tool for public relations
Mafalda Eiró-Gomes and João Duarte
| Year of publication: |
2008
|
|---|---|
| Authors: | Eiró-Gomes, Mafalda ; Duarte, João |
| Published in: |
Public relations metrics : research and evaluation. - New York [u.a.] : Routledge, ISBN 0-8058-6273-0. - 2008, p. 235-251
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Bewertung | Evaluation | Sozialforschung | Social research | Portugal |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753879