The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs
Lara Agostini, Anna Nosella
| Year of publication: |
October/December 2016
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|---|---|
| Authors: | Agostini, Lara ; Nosella, Anna |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 42.2016, p. 1-14
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| Subject: | Employee skills | Social capital | Brand orientation | Technological reputation | Customer performance | KMU | SME | Reputation | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | B-to-B-Marketing | Business-to-business marketing | Sozialkapital | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jengtecman.2016.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011630563