The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Jasmin Baumann, Kenneth Le Meunier-FitzHugh, Hugh N. Wilson
| Year of publication: |
July 2017
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| Authors: | Baumann, Jasmin ; Le Meunier-FitzHugh, Kenneth ; Wilson, Hugh |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 64.2017, p. 107-121
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| Subject: | Reciprocal value proposition | Value | Value co-creation | Buyer-seller interaction | Service-dominant logic | Service-Dominant Logic | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Wertanalyse | Value analysis | Marketingtheorie | Marketing theory | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738398