The challenge of digital marketing
Jerry Wind; Vijay Mahajan
| Year of publication: |
2001
|
|---|---|
| Authors: | Wind, Jerry ; Mahajan, Vijay |
| Published in: |
Digital marketing : global strategies from the world's leading experts. - New York : Wiley, ISBN 0-471-36122-4. - 2001, p. 3-25
|
| Subject: | Online-Marketing | Internet marketing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001599854