The challenge of retaining customers acquired with free trials
Hannes Datta, Bram Foubert, and Harald J. Van Heerde
| Year of publication: |
2015
|
|---|---|
| Authors: | Datta, Hannes ; Foubert, Bram ; Heerde, Harald J. van |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 217-234
|
| Subject: | free trials | customer retention | usage behavior | customer lifetime value | acquisition mode | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Übernahme | Takeover |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526560