The primary objective of this chapter is to exhaustive analysis of the constantly changing security and privacy issues and important factors in e-commerce. The need to protect sensitive data and guarantee user privacy has increased with the growth of the digital economy. This chapter examines many security concerns, such as phishing attacks, data breaches, and payment gateway vulnerabilities, and highlights the possible consequences for both consumers and organisations. It explores cutting-edge technology and creative fixes meant to strengthen e-commerce platforms against dynamic cyberattacks. In addition to pointing out the vulnerabilities that now exist, the study suggests preventative measures as well as future lines of inquiry and application. We look at biometric authentication, and privacy-preserving technologies as possible ways to improve the security of e-commerce platforms. The data that is being presented highlights how important it is for technology, legislation, and user awareness to come together to provide a safe and reliable online purchasing environment. To strengthen the digital marketplace against the challenges presented by a constantly changing cyber landscape, in competitive markets, businesses try to increase their profit margins without sacrificing the quality of their products. Conversely, customers successfully fulfil their needs and desires at home. AI provides answers for a wide range of issues that both consumers and business owners face. Computer-based information can benefit economic growth, organizations, managers, and buyers. Without a doubt, AI improves human lives. Artificial intelligence has the potential to improve economic growth and raise everyone's standard of living. People and businesses everywhere are eager to invest in human resources, and e-business is crucial to continuously providing customers with the easiest way to purchase goods and services. Moreover, the emergence of an AI-ready business does not translate into a rise in the need for mechanical expertise. The use of electronic commerce has made life better. We focused on phishing attacks, data breaches, blockchain payment gateway, Ransomware attacks, Cloud-based and cyber attacks in E-commerce.
