The challenges of Islamic branding : navigating emotions and halal
Jon Wilson
| Year of publication: |
2011
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|---|---|
| Authors: | Wilson, Jon |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 25561583. - Vol. 2.2011, 1, p. 28-42
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009956399