THE CHALLENGES OF TOUR OPERATORS FACING THE PROMOTION OF ROMANIAN DESTINATIONS

The development of tourism has been influenced by the general breakthrough in engineering, technology, and telecommunication and so on. As a result, the tourism activity has permanently adapted to different stimuli, such aspects determining major challenges for all its participants. This paper underlines the main aspects regarding the realities and trends of the tourism environment, focusing on the major changes in consumers’ purchasing habits. In addition an analysis is made regarding tour operators’ challenges and opportunities on their quest for meeting and satisfying the consumers’ demands and maintaining a competitive position on international markets, in the Romanian tourism context.