The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Cassandra M. Chapman, Barbara M. Masser, and Winnifred R. Louis
| Year of publication: |
2019
|
|---|---|
| Authors: | Chapman, Cassandra M. ; Masser, Barbara M. ; Louis, Winnifred R. |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 48.2019, 3, p. 572-592
|
| Subject: | fundraising | charitable giving | peer-to-peer | social networks | best practice | Fundraising | Soziales Netzwerk | Social network | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Erfolgsfaktor | Success factor | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764018805196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012006712