THE CHANGE CONCEPT AND THE NEED FOR CHANGE IN THE ROMANIAN BANKING SYSTEM, IN THE AFTERMATH OF THE ACTUAL CRISIS

Change is the essence of business development. In present, change is inevitable because it became a constant in our lives. Change is both an opportunity and a treath, it can be an incentive. The process of change can involve moditying raison d'etre of an organization and its basic strategy or, change may refer only to a small review of minor activities. Thus, change should not be regarded as a negative process, degenerative, but as a means of evolution inevitably and positive, that leads to adaptation of the organization to the present and future reality, to ensure the success of any business.