The changing digital dynamics of multichannel marketing : the feasibility of the weblog; text mining approach for fast fashion trending
Year of publication: |
2007
|
---|---|
Authors: | Rickman, Tracy Anna ; Cosenza, Robert M. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 4, p. 604-621
|
Subject: | Mode | Fashion | Trend | Social Web | Social web | Direktmarketing | Direct marketing |
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