The changing digital dynamics of multichannel marketing : the feasibility of the weblog; text mining approach for fast fashion trending
Tracy Anna Rickman; Robert M. Cosenza
| Year of publication: |
2007
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|---|---|
| Authors: | Rickman, Tracy Anna ; Cosenza, Robert M. |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 11.2007, 4, p. 604-621
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009868442