The Changing Nature of Theory and Practice in Marketing: On the Value of Synchrony
| Year of publication: |
1998
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| Authors: | O'Driscoll, Aidan ; Murray, John A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 5, p. 391-416
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