The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
| Year of publication: |
2007
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| Authors: | Coelho, Pedro S. ; Esteves, Susana P. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 3, p. 313-340
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