The choice between single-unit and multi-unit franchising : combining agency and transaction cost perspectives
Dildar Hussain; Lindia Moritz; Josep Windsperger
| Year of publication: |
2012
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|---|---|
| Authors: | Hussain, Dildar ; Moritz, Lindia ; Windsperger, Josep |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 28.2012, 5, p. 769-776
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| Subject: | Franchising | Transaktionskosten | Transaction costs | Prinzipal-Agent-Theorie | Agency theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009623441