The CIM handbook of strategic marketing : [a practical guide for designing and implementing effective marketing strategies]
The Chartered Institute of Marketing. Ed.: Colin Egan ...
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Egan, Colin (contributor) |
| Institutions: | Chartered Institute of Marketing <London> (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Strategisches Management | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 290 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-2613-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372662