THE CITY MANAGEMENT AND COMPETITIVENESS: ELEMENTS OF THE URBAN DEVELOPMENT OF BUCHAREST CITY

Global development trends and the EU Europe 2020 strategy directs the development towards a smart growth, inclusive and sustainable, which will help the planet to recover after the economic crisis and achieve high levels of productivity and employment rate, territorial and social cohesion. All the great capitals will have to follow these criteria of economic and social development. Bucharest, like all great capitals, makes great efforts to meet current urban problems generated by permanent urban development and competition. To meet these demands is required a new way of urban governance and management, oriented towards market and results. Urban management task is to improve the attractiveness of the city and its competitive position in an integrated, harmonious and sustainable way. The objective of this paper is to indicate the manner in which management and urban competitiveness can help shape a viable strategy that will lead to a harmonious and integrated development of urban Bucharest Municipality, designed to allow its inclusion in major cities of the world map.