The clash of the titans : on retailer and manufacturer vulnerability in conflict delistings
Sara Van der Maelen, Els Breugelmans, & Kathleen Cleeren
| Year of publication: |
January 2017
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|---|---|
| Authors: | Van der Maelen, Sara ; Breugelmans, Els ; Cleeren, Kathleen |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 118-135
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| Subject: | conflict delisting | bargaining power | retailer-manufacturer negotiations | brand equity | assortment size | Einzelhandel | Retail trade | Verhandlungsmacht | Bargaining power | Verhandlungen | Negotiations | Sortiment | Retail assortment | Lieferantenmanagement | Supplier relationship management | Börsenrückzug | Delisting | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636868