The co-creation of a retail innovation : shoppers and the early supermarket in Britain
Andrew Alexander; Dawn Nell; Adrian R. Bailey; Gareth Shaw
| Year of publication: |
2009
|
|---|---|
| Authors: | Alexander, Andrew ; Nell, Dawn ; Bailey, Adrian R. ; Shaw, Gareth |
| Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 10.2009, 3, p. 529-558
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Großbritannien | United Kingdom | Innovation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009516216