The co-creation paradigm
Venkat Ramaswamy and Kerimcan Ozcan
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Ramaswamy, Venkatram ; Ozcan, Kerimcan |
| Publisher: |
Stanford, Calif. : Stanford Business Books |
| Subject: | Kundenintegration | Customer integration | Stakeholder | Betriebliches Informationssystem | Business intelligence system | Kundenmanagement | Beziehungsmarketing | Produktmanagement | Netzwerkmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XX, 333 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction to the co-creation paradigmInnovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm. |
| ISBN: | 978-0-8047-8915-8 ; 978-0-8047-9075-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355908