The Co‐ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology

The Co‐ordinated Management of Meaning (CMM) is a social constructionist theory of human action which provides insight into the structure and process of multi‐person decision making. In the CMM analysis presented here, the Hughes family′s vacation decision making supplies an episode within which the family′s socially constructed resources are expressed and recreated. CMM is a technology offering considerable promise to new paradigm consumer researchers.

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Year of publication:	1994
Authors:	Buttle, Francis A.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 8/9, p. 76-99
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Consumers \| Decision making \| Family life \| Interpersonal communications \| Research

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569410067640 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723098