The coherence of inconsistencies : attitude-behaviour gaps and new consumption communities
Caroline Moraes; Marylyn Carrigan; Isabelle Szmigin
| Year of publication: |
2012
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|---|---|
| Authors: | Moraes, Caroline ; Carrigan, Marylyn ; Szmigin, Isabelle |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 1/2, p. 103-128
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| Subject: | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009488957