The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Year of publication: |
2016
|
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Authors: | Adjei, Mavis T. ; Nowlin, Edward L. ; Ang, Tyson |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 2, p. 166-185
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Subject: | Amazon.com Inc. | Online-Handel | Online retailing | Social Web | Social web | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | USA | United States |
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