The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Ivan Russo, Ilenia Confente, David M. Gligor and Nicola Cobelli
| Year of publication: |
2017
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|---|---|
| Authors: | Russo, Ivan ; Confente, Ilenia ; Gligor, David M. ; Cobelli, Nicola |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 5, p. 664-676
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| Subject: | Switching costs | Customer value | Business-to-Business marketing | Customer satisfaction | Product returns | Wechselverhalten | Switching behaviour | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Kundenwert | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2016-0129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011692481