The common ground of relationships and exchange: towards a contractual foundation of marketing
| Year of publication: |
2012
|
|---|---|
| Authors: | Ehret, Michael ; Haase, Michaela |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 6 (27.7.), p. 447-456
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