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The problem of cognitive institutionalization in the social sciences : the case of Dutch sociology
Rossum, Wouter van, (1975)
Universities, Patenting and Multiple Markets
Rossum, Wouter van,
Customer Value Propositions in Business Markets - Some managers view the customer value proposition as a form of spin that marketers develop for promotional copy -- The prettier the package, the better. But best-practice suppliers concentrate on the one or two points of difference that deliver the greatest value to target customers. When you identify each customer's critical need, and then offer a ...
Anderson, James C., (2006)