THE COMPETITIVE ADVANTAGE OF NATIONS AND THE PARTICULARITIES OF ROMANIAN COMPANIES

The theory of competitive advantage of Michael Porter stated that national competitive advantage is a reflection of a "diamond" which is running properly and efficiently. But if a developing country like Romania does not have the right conditions for effective functioning of the "diamond", what happens? This is the question to which we try to give an answer within this paper. In this respect, the paper aims to analyze the theory of competitive advantage of Michael Porter, followed by an identification of the advantages and criticisms of this theory over time. Finally we make a customization of this theory in the context of the competitive environment in Romania.