The competitive uncertainty, marketing and non-market roots of capability deployment and organisational performance in Turkey
John A. Parnell, Gaye Acikdilli and James D. Doyle
| Year of publication: |
2019
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|---|---|
| Authors: | Parnell, John A. ; Acikdilli, Gaye ; Doyle, James D. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 11.2019, 1, p. 27-51
|
| Subject: | non-market strategy | NMS | marketing strategy | corporate political activity | CPA | marketing capabilities | organisational performance | Turkey | Türkei | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103294