The competitiveness of CSR communication strategy in social media
Reza Jamali (Faculty of Management and Economics, Tarbiat Modares University (TMU), Tehran, Iran and Nijmegen School of Management, The Netherlands), Asghar Moshabaki and Asadollah Kordnaeij (Faculty of Management and Economics, Tarbiat Modares University (TMU), Tehran, Iran)
| Year of publication: |
2016
|
|---|---|
| Authors: | Jamali, Reza ; Moshabaki, Asghar ; Kordnaeij, Asadollah |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 21.2016, 1, p. 1-16
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| Subject: | social strategy | communication strategy | digital strategy | corporate social responsibility | CSR | social media | SM | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520245