The complete database marketer : tapping your customer base to maximize sales and increase profits
Arthur M. Hughes
| Year of publication: |
1991
|
|---|---|
| Authors: | Hughes, Arthur M. |
| Publisher: |
Chicago, Ill. : Probus Publ. Co. |
| Subject: | Marketing | Datenbank | Datenverarbeitung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 551 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-55738-192-5 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004244977