The complexity of relationship marketing for service customers
| Year of publication: |
2007
|
|---|---|
| Authors: | Ward, Tony ; Dagger, Tracey S. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 21.2007, 4, p. 281
|