The comprehension and miscomprehension of print communications : an investigation of mass media magazines
Jacob Jacoby ; Wayne D. Hoyer
| Year of publication: |
1987
|
|---|---|
| Authors: | Jacoby, Jacob ; Hoyer, Wayne D. |
| Publisher: |
New York, NY : Advertising Educational Foundation |
| Subject: | Anzeige | Massenmedien |
| Extent: | XVII, 273 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8058-0087-5 ; 0-8058-0143-X |
| Source: |
Persistent link: https://www.econbiz.de/10004553673