The Comprehension/Miscomprehension of Print Communication: Selected Findings.
| Year of publication: |
1989
|
|---|---|
| Authors: | Jacoby, Jacob ; Hoyer, Wayne D |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1989, 4, p. 434-43
|
| Publisher: |
University of Chicago Press |