The Concept of PR-Support : Problem of Interpretation

The paper deals with the analysis of the materials of the websites of companies providing PR-support services and theoretical developments of the PR support problem in order to determine the essence and components of the PR-support process. On the basis of the conducted research, we developed own definition of the term “PR-support” block of main and additional components which included PR-support is formed. Based on the research and study of theoretical developments in the field of PR-support the components of the PR-support of companies were identified